KCBS in 2009 Celebrated the 100th anniversary of its station, Herrold in 1909, KCBS today
Read Mike Cassidy's Story in the
Mercury News
Gordon Greb's 1958 Journal of
Broadcasting article, the "Golden Anniversary of Broadcasting"
KQW (became
KCBS in 1949) celebrated its "25th Anniversary in 1933
Charles David Herrold, 1875 - 1948 Herrold was a broadcasting pioneer whose most significant work took place between 1912 and 1917. Herrold was the first to broadcast radio entertainment and information for an audience on a regularly scheduled, pre-announced basis. In 1921 he received a license as KQW. In 1949 KQW became KCBS in San Francisco. The Herrold book has been published by McFarland & Company Publishers |
Herrold was a pre-Silicon Valley electronics pioneer. Born in 1875 in the Midwest, he grew up in San Jose, California and attended Stanford University. In 1900 he set up an electrical manufacturing company in San Francisco, but when the 1906 earthquake destroyed everything, he moved to Stockton and taught at a technical college. He returned in 1909 to San Jose and opened the Herrold College of Wireless and Engineering. |
Herrold's early use of a radiotelephone to "broadcast" to an audience is found in this notarized statement by Herrold, published in the 1910 catalogue of the Electro-Importing Company: "We have given wireless phone concerts to amateur wireless men throughout the Santa Clara Valley." |
"It
was a religion for 'Prof' Herrold to have his equipment ready every
Wednesday night at nine o'clock. He would have his records ready,
all laid out, and what he wanted to say. And the public or listeners,
it became a habit for them to wait for it," said assistant Ray
Newby in 1959. |
In
1921, RCA historian George Clark dismissed all first broadcaster
claims prior to 1920 because "ordinary citizens" could
not buy radios until KDKA and therefore men like Herrold and de Forest
were not really broadcasters because their audiences were amateurs,
not "citizens."
Nevertheless, Herrold was the first to use radio to broadcast entertainment
programming to an audience on a regular basis. He was not the first to
broadcast pre-announced to an audience, that was Fessenden in 1906; he
was not the first to broadcast election returns, that was de Forest in
1916; he was not the first to get a broadcast license, that was Conrad
in 1920. Herrold returned to the air in 1921 licensed as KQW, ran the
station until 1925, and later specialized in radio advertising. He died
in 1948, unknown and forgotten. KQW became KCBS in 1949. |